Takt Brand Guidelines

Naming

Takt is a single word and is always spelled with a capital T. It is the official name of both our company and our platform — never “Takt app,” “Takt system,” or variations.

Usage

Provide plenty of space around Takt assets. Make them big or make them small, but give them room to breathe. They shouldn’t feel cramped or cluttered.

This is a friendly reminder that the provided graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by Takt of your product, service, or business. Do not use these graphics as part of your own product, business, or service’s name, or combine these graphics with any other graphics without written consent from Linear. Get in touch if you have questions.

Takt wordmark

The Takt wordmark should be used in all references to Takt as space allows.

Takt logo

For tight layouts or logo-only grids, the Takt logomark is a concise way to refer to Takt. Use with good judgment for your audience, as the Takt wordmark has stronger brand recognition.

Takt icon

When referring to Takt as a company, such as on social media, or where a “chip” design is required, it is acceptable to use this stylized icon with an appropriate corner radius.

Takt colors

Comfortable against light and dark backgrounds, Takt’s primary brand color is a purple. The following light and dark accents are preferred for monochrome wordmark usage, while the brand color is typically reserved for backgrounds.